TUI Academy

TUI Academy Morocco

After successful implementation between 2022-2025, TUI Academy Morocco continues for another four years to provide disadvantaged young women and men in Agadir with vocational training to help them access career opportunities in the hospitality sector. More than 100 students receive training each year.

In Morocco, 42% of the population is under 25 years old and one in four young Moroccans is unemployed. Alongside an education system that struggles to prepare young people for today’s economic challenges, a lack of technical, soft and linguistic skills also means that it’s hard for young people to find employment. Additionally, only 21.4% of the work force is female, which is the fifth lowest of the Middle East and North Africa (MENA) region.

TUI Academy Morocco provides disadvantaged young women and men in Agadir with vocational training to help them access career opportunities in the hospitality sector. It runs until December 2029 and trains at least 420 students (more than 100 each year) in the skills they need to access career opportunities in hospitality.

The students, aged from 17 to 27, follow a 12-month, high quality vocational training course at the accredited Hotel School on Robinson premises. The Hotel School is a centre of ‘learning by doing’, based on the German apprenticeship model: two days a week of classroom training and four days a week of vocational training. It is the only German hotel management school in Morocco.

The students are trained at the Robinson Club in Agadir with an intensive one-year programme, including courses in Front Office, House Keeping, Food & Beverage, Tech, Spa and Kitchen, as well as modules on sustainability, personal development and employability skills.  In addition, all training courses include at least three language modules: Arabic, English, French and/or German. After passing their exams the TUI Academy graduates receive a diploma and leave with the best chance possible of finding a job in tourism and a brighter future ahead.

Project Partner

ROBINSON Hotel School Agadir aims to provide young Moroccans with 12 months of high-quality vocational training at its accredited Hotel School on ROBINSON’s premises, established with GIZ co-funding. The hotel school is a centre of learning by doing, based on the German apprenticeship model: classroom (two days) and practical training (four days).