{"id":1464,"date":"2025-11-06T12:31:59","date_gmt":"2025-11-06T12:31:59","guid":{"rendered":"https:\/\/tuicarefoundation.com\/?p=1464"},"modified":"2025-11-11T15:40:11","modified_gmt":"2025-11-11T15:40:11","slug":"tui-care-foundation-startet-neues-futureshapers-programm","status":"publish","type":"post","link":"https:\/\/tuicarefoundation.com\/de\/tui-care-foundation-startet-neues-futureshapers-programm\/","title":{"rendered":"St\u00e4rkung des l\u00e4ndlichen Tourismus in Albanien: TUI Care Foundation startet neues Futureshapers Programm"},"content":{"rendered":"<ul>\n<li><strong>TUI Futureshapers Albania st\u00e4rkt 200 Unternehmen im l\u00e4ndlichen Tourismus durch ma\u00dfgeschneiderte Schulungen und Kapazit\u00e4tsaufbau\u00a0<\/strong><\/li>\n<li><strong>Projekt f\u00f6rdert nachhaltigen Tourismus und unterst\u00fctzt die Schaffung neuer Arbeitspl\u00e4tze in strukturschwachen Regionen Albaniens\u00a0<\/strong><\/li>\n<\/ul>\n<p><em>Die l\u00e4ndlichen Gemeinden Albaniens haben seit Langem Schwierigkeiten, von den Vorteilen des wachsenden Tourismussektors des Landes zu profitieren. Dieser konzentriert sich weitgehend auf St\u00e4dte und K\u00fcstenorte. Vielen lokalen Unternehmen fehlen die F\u00e4higkeiten und Ressourcen, um internationale Standards zu erf\u00fcllen. Das schr\u00e4nkt ihre Chancen ein, Besucherinnen und Besucher anzuziehen und Einnahmen zu erzielen. TUI Futureshapers Albania schlie\u00dft diese L\u00fccke, indem es l\u00e4ndliche Kleinst-, Klein- und Mittelunternehmen (KKMU) mit den notwendigen Instrumenten ausstattet, um auf einem wettbewerbsintensiven Tourismusmarkt erfolgreich zu sein.\u00a0<\/em><\/p>\n<p>In Zusammenarbeit mit der Deutschen Gesellschaft f\u00fcr Internationale Zusammenarbeit (GIZ) und umgesetzt vom Institut f\u00fcr nachhaltige Entwicklung in Tourismus und Landwirtschaft (ISDTA) unterst\u00fctzt das Projekt 200 KKMU, die in den Bereichen Gastgewerbe, Agrotourismus und Outdoor-Aktivit\u00e4ten wie Wandern und Radfahren t\u00e4tig sind. \u00dcber einen Zeitraum von zwei Jahren erhalten Unternehmen entlang wichtiger Tourismusrouten \u2013 darunter der Shepherd&#8217;s Trail, die TransDinarica-Radroute und der High Scardus Trail \u2013 gezielte Schulungen in den Bereichen Gastgewerbe, Gastronomie, Lebensmittelsicherheit, Abfallwirtschaft und Kundenservice. Die Initiative zielt darauf ab, 400 Mitarbeitende dieser KKMU zu schulen. So tr\u00e4gt das Projekt zur Schaffung von Arbeitspl\u00e4tzen, zur St\u00e4rkung der Unternehmensresilienz sowie zur Diversifizierung und Verbesserung des touristischen Angebots in den l\u00e4ndlichen Regionen Albaniens bei.<\/p>\n<p>TUI Futureshapers Albania beginnt mit einer umfassenden Bewertung der l\u00e4ndlichen Tourismusunternehmen, um L\u00fccken in der Servicequalit\u00e4t und der betrieblichen Effizienz zu identifizieren. Auf der Grundlage dieser Erkenntnisse bietet das Projekt ma\u00dfgeschneiderte Unterst\u00fctzung f\u00fcr G\u00e4steh\u00e4user, Agrotourismusbetriebe, lokale Produzenten und andere tourismusbezogene KKMU. Dazu geh\u00f6ren Einzelcoachings, Gruppenworkshops und Business-to-Business-Veranstaltungen (B2B), die die Zusammenarbeit zwischen lokalen Produzenten und Tourismusunternehmen st\u00e4rken. Zur weiteren F\u00f6rderung des Wachstums bietet das Projekt au\u00dferdem Werbeaktivit\u00e4ten an, die Sichtbarkeit und Marktzugang der teilnehmenden Unternehmen verbessern.<\/p>\n<p>Das Projekt erg\u00e4nzt die Initiative \u201eGIZ Albanien \u2013 Nachhaltige l\u00e4ndliche Entwicklung\u201c. Es verbessert Servicestandards und weitet den Tourismus \u00fcber die Sommersaison hinaus aus. So tr\u00e4gt TUI Futureshapers Albania dazu bei, das Land als ganzj\u00e4hriges Reiseziel zu positionieren und gleichzeitig das langfristige Wirtschaftswachstum in l\u00e4ndlichen Gemeinden zu f\u00f6rdern.<\/p>\n<p>Die Initiative ist Teil des globalen TUI Futureshapers Programms, das Projekte in 17 Reisezielen umfasst \u2013 darunter Griechenland, Portugal, Schweden, die Dominikanische Republik und Nordafrika. Es unterst\u00fctzt Menschen dabei, soziale Herausforderungen in Urlaubdestinationen in Chancen f\u00fcr unternehmerisches Handeln zu verwandeln.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TUI Futureshapers Albania st\u00e4rkt 200 Unternehmen im l\u00e4ndlichen Tourismus durch<\/p>\n","protected":false},"author":1,"featured_media":4265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nicht-kategorisiert"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>St\u00e4rkung des l\u00e4ndlichen Tourismus in Albanien: TUI Care Foundation startet neues Futureshapers Programm - TUI Care Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tuicarefoundation.com\/de\/tui-care-foundation-startet-neues-futureshapers-programm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"St\u00e4rkung des l\u00e4ndlichen Tourismus in Albanien: TUI Care Foundation startet neues Futureshapers Programm - 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